Kashmiri Pashmina with Sozni embroidery: A hidden gem for Middle East markets
Srinagar, Kashmir – September 11, 2025 – In the serene valleys of Kashmir, master weaver Waheed Ahmad meticulously crafts hand-spun Pashmina shawls adorned with intricate Sozni embroidery, a centuries-old art form that has quietly found its way into the cultural fabric of the Middle East. These luxurious textiles, often mistaken as simple headscarves in countries like […]
Reviving heritage: Hand-spun pashmina at the heart of Kashmir shawls
Srinagar, July 25, 2025 – The globally acclaimed Kashmir Shawls continue to derive their unmatched quality and cultural essence from hand-spun Pashmina, a centuries-old craft that remains deeply rooted in the Himalayan region. At the forefront of this delicate art are skilled women artisans, whose expertise in hand spinning sustains the shawl industry’s legacy and […]
Ambani wedding invitation features Dorukha Pashmina, honouring Kashmiri craftsmanship
Srinagar, July 22, 2025:In a heartwarming tribute to India’s rich artisanal heritage, Anant Ambani and Radhika Merchant’s wedding invite has featured a handcrafted dorukha Pashmina shawl, celebrating the timeless elegance and intricate craftsmanship of Kashmir’s handloom tradition. The gesture by the Ambani family, known for combining opulence with cultural pride, has drawn admiration for spotlighting […]
Kashmir Pashmina: A luxurious legacy of craftsmanship and culture
Srinagar, July 22, 2025:Pashmina is a super soft and super warm luxury shawl that is indigenous to the beautiful valley of Kashmir. For centuries, it has been a symbol of elegance, status, and artisanal excellence — today, it continues to captivate global attention for its blend of tradition and trend. The Kashmir Pashmina shawl, often […]