SARAS Mela 2025 set to begin in Srinagar from october 4
Kashmir , 27 September 2025-Srinagar is gearing up to host the much-awaited SARAS Mela 2025, starting from October 4 at Sher-i-Kashmir Park. The annual event will bring together the vibrant spirit of rural India, celebrating its rich crafts, culture, and cuisine, all showcased by talented women artisans and entrepreneurs from Self-Help Groups (SHGs) under DAY-NRLM. […]
Roots of Change: SHG women cultivating sustainable futures in Kupwara
Kupwara, Jammu & Kashmir, April 21, 2025 – Women in Self-Help Groups (SHGs) under the Jammu & Kashmir Rural Livelihood Mission in Kupwara District are driving transformative change through innovative livelihood generation and sustainable practices. Operating under the Deendayal Antyodaya Yojana – National Rural Livelihoods Mission (DAY-NRLM), JKRLM has empowered over 91,445 SHGs across Jammu […]
Empowering Rural Artisans: Mission UMEED’s handmade products shine at Jammu airport store
Jammu, March 29, 2025 – Travellers passing through Jammu Airport now have a unique opportunity to explore and purchase an exquisite range of handmade products crafted by the talented women of Self-Help Groups under the Mission UMEED initiative. From intricate jewellery to eco-friendly jute bags, macrame creations, crewel-embroidered bags, and delicate paper mache items, the […]