Kashmir tourism flourishes as visitors across India embrace the valley’s beauty and hospitality

Srinagar, July 22,2026- Jammu and Kashmir continues to strengthen its position as one of India’s premier tourist destinations, with visitors from every corner of the country arriving in large numbers to experience the Valley’s breathtaking landscapes, peaceful environment, and renowned hospitality. From the serene waters of Dal Lake and the lush meadows of Gulmarg, Pahalgam, and […]
Tourists throng Srinagar’s Dal Lake to escape summer heat

Srinagar, July 20,2026- As temperatures continue to soar across several parts of the country, Dal Lake in Srinagar has emerged as a refreshing retreat, attracting large numbers of tourists eager to experience its scenic beauty and pleasant weather. Visitors flocked to the iconic lake on Thursday, enjoying leisurely shikara rides across its calm waters while […]
Rare summer snowfall delights tourists in Bhaderwah, offers relief from heat

Bhaderwah,June 12,2026- Tourists visiting the high-altitude areas of Bhaderwah were treated to a rare and picturesque spell of fresh summer snowfall, creating breathtaking landscapes and providing a welcome respite from the intense heat affecting large parts of the country. The unusual weather phenomenon transformed the upper reaches of Bhaderwah into a winter-like setting, attracting visitors […]
Tourists in Sonamarg laud hospitality and back Zojila Tunnel for enhanced connectivity

Sonamarg, June 8,2026-Tourists visiting the picturesque hill destination of Sonamarg in Jammu and Kashmir expressed delight over the region’s pleasant weather, warm hospitality, and scenic beauty, while also welcoming the ongoing Zojila Tunnel project as a transformative step for tourism and connectivity. Enjoying the serene surroundings of Sonamarg, one tourist described the destination as a […]
Aru Valley in Pahalgam Draws Tourists with Scenic Beauty and Trekking Trails

Aru Valley in Pahalgam, Jammu & Kashmir is a nice place to visit. Here, visitors come from far and the weather here is so nice. People come here on weekends, put up tents and sit and enjoy the place, said a man in Jammu & Kashmir. Here, tourists come from Srinagar, Delhi, Mumbai and even […]
First snowfall brings joy to Kishtwar, Jammu & Kashmir

Kishtwar, January 23,2026- The residents of Kishtwar welcomed the first snowfall of the year with excitement and joy as the town and surrounding areas were blanketed in fresh snow. The snowfall has transformed the landscape, creating a picturesque winter scene across the district. Speaking about the weather, a local girl said, “This is the first […]
Vibrant start to #MoujKashir music video shoot in heart of Srinagar

Srinagar, July 21, 2025: The filming of the highly anticipated music video #MoujKashir commenced today in Srinagar, the summer capital of Jammu and Kashmir. This vibrant project aims to celebrate the rich cultural heritage and scenic beauty of Kashmir, capturing the essence of the region’s traditions, landscapes, and spirit. The shooting, which began amidst the […]
Tourists brave fear, flock back to Guldanda & Chattergalla

Bhaderwah, April 29, 2025 – In a powerful display of resilience, hundreds of tourists have thronged Guldanda meadow and Chattergalla Pass in Jammu and Kashmir’s Doda district, undeterred by the cowardly #PahalgamTerrorAttack that claimed 26 lives on April 22, 2025. The reopening of the Bhaderwah-Basholi-Pathankot National Highway after a four-day closure has signalled a roaring […]
Atul Kulkarni’s ‘Chalo Kashmir’ call echoes amid warm Kashmiri smiles

Srinagar, April 29, 2025 – Bollywood actor Atul Kulkarni is spearheading the ‘Chalo Kashmir’ campaign, passionately inviting tourists to embrace the Kashmir Valley’s breathtaking beauty despite recent challenges. Welcomed with warm smiles by Kashmiri locals, Kulkarni’s visit to Srinagar and Pahalgam aims to restore confidence in the region’s tourism, shaken by a tragic terror attack […]
Bhaderwah beckons : Tourists flock to scenic paradise

Bhaderwah, April 29, 2025 – Bhaderwah, a picturesque town in Jammu and Kashmir’s Doda district, is experiencing a surge in tourist arrivals as visitors flock to marvel at its stunning landscapes and serene charm. Dubbed “Mini Kashmir,” Bhaderwah’s snow-draped mountains, verdant meadows, and rich cultural heritage are cementing its status as a premier travel destination, […]