Iconic GI Bhaderwahi rajma meets R.S. Pura basmati
Kashmir, January 22,2026-In a significant step towards promoting local agricultural heritage and boosting farmer livelihoods, the newly launched ‘Rajma Chol’ brand brings together the GI-tagged Bhaderwahi Rajma and the premium R.S. Pura Basmati rice in a single value-added offering. The initiative aims to strengthen farmer income by focusing on value addition, branding, and collective marketing […]