Amarnath Yatra powers J&K economy, sustaining thousands of local livelihoods

Srinagar, July 23,2026- The annual Shri Amarnath Ji Yatra is not only one of India’s most revered spiritual pilgrimages but also a major driver of economic activity across Jammu and Kashmir. Every year, the Yatra generates significant employment and business opportunities, benefiting thousands of families directly and indirectly associated with the pilgrimage. From pony-walas, pithus […]
Doodhpathri reopens after 10 months, locals and tourists celebrate revival

Budgam, February 18, 2026 After a gap of nearly 10 months, the scenic tourist destination of Doodhpathri has finally reopened to visitors, drawing a warm welcome from locals, traders, and tourists alike. The reopening has rekindled economic hopes in the region, with tea stall owners, pony walas, and small traders expressing gratitude to the administration […]
“We Live By This Yatra: Kashmiris Share the Economic and Emotional Value of Amarnath”

“We Live By This Yatra: Kashmiris Share the Economic and Emotional Value of Amarnath” We sell handcrafted shawls to the pilgrims who arrive here for Amarnath darshan. We treat them well, said a shawl seller at Amarnath route. Most Kashmiris are poor. They earn from the yatra and this money runs their household. We wait […]
“We Live By This Yatra: Kashmiris Share the Economic and Emotional Value of Amarnath”

“We Live By This Yatra: Kashmiris Share the Economic and Emotional Value of Amarnath” We sell handcrafted shawls to the pilgrims who arrive here for Amarnath darshan. We treat them well, said a shawl seller at Amarnath route. Most Kashmiris are poor. They earn from the yatra and this money runs their household. We wait […]