Purple revolution drives prosperity across Jammu & Kashmir, empowering thousands of farmers
Pulwama, June 23,2026- The vibrant purple fields of lavender spreading across Jammu and Kashmir are not only transforming the landscape but also creating new avenues of prosperity for rural communities. What began as an innovative agricultural initiative has evolved into a thriving “Lavender Economy,” connecting nearly 4,000 farmers to high-value markets and generating sustainable livelihoods […]