Budgam Strawberry festival promotes modern farming and Kashmiri culture

Budgam,May 23, 2026- The Strawberry Picking Festival commenced in the Khansahib area of Budgam district, drawing enthusiastic participation from locals, farmers, youth, and visitors. The two-day festival aims to promote modern farming practices while showcasing the rich cultural heritage of Kashmir. The event features strawberry farms open for visitors, allowing participants to experience strawberry picking […]
Weaving dreams: Pashmkaar redefines Kashmiri handicrafts on global stage

Kashmir, February 12,2026- Pashmkaar, a homegrown Kashmiri brand, is making waves on the global stage by redefining the identity of traditional Kashmiri handicrafts. In an exclusive conversation with GKTV, Tariq Dar, Creative Director and Founder of Pashmkaar, shared how the brand was built on a legacy of pashmina spinning, weaving, and embroidery, passed down through […]
South Kashmir tourism shines at Aru Valley Winter Festival

Pahalgam, February 12,2026- The picturesque Aru Valley in Pahalgam came alive with excitement as the Aru Valley Winter Festival was celebrated with great enthusiasm, highlighting the region’s rich cultural heritage, winter sports, and tourism potential. The festival drew locals, tourists, and adventure enthusiasts from across the country. Organized by local authorities and tourism departments, the […]
Naya Kashmir, Badalta Kashmir: Discovering the true soul of Kashmiriyat

Kashmir, January 31,2025-Tourists visiting Kashmir are not only mesmerized by its snow-capped mountains, lush valleys, and serene lakes, but are also deeply moved by the warmth, hospitality, and unwavering support shown by the local people. Beyond the breathtaking landscapes, it is the human connection that leaves a lasting impression on visitors from across the country […]
Kashmir tourism rebounds as Srinagar hosts Winter Festival

Srinagar, January 10,2026- Kashmir’s tourism sector is showing strong signs of revival as Srinagar recently hosted a vibrant Winter Festival, symbolising a return of celebrations and public confidence following the tragic Pahalgam terror attack. The festival, Jashn-e-Wandeh, transformed the city into a hub of cultural joy and community spirit. Dal Lake came alive with colourful […]
Pahalgam winter festival celebrates culture as Rouf dance takes centre stage

Pahalgam — In a vibrant push to promote winter tourism, the Pahalgam Development Authority (PDA) hosted a colourful winter festival showcasing the rich cultural heritage of Kashmir. The highlight of the event was a captivating Rouf dance performance by Kashmiri girls, which drew appreciation from tourists and locals alike. The festival featured traditional music, folk […]
Pheran: More than fabric, A symbol of Kashmiri identity

Srinagar | In the chilly valleys of Kashmir, the Pheran is more than just a garment—it is a living symbol of the region’s rich cultural heritage and identity. Worn traditionally during the harsh winters, the Pheran embodies centuries of craftsmanship, history, and local customs that continue to thrive in the present day. For generations, families […]
Voice of the valley: Ramzan swears in Parliament in Kashmiri

Srinagar, December 1, 2025: Chowdhary Mohammad Ramzan made history on Monday by taking his oath as a Member of Parliament in the Kashmiri language, marking a significant moment for the representation of Kashmiri culture and language at the national level. During the swearing-in ceremony, Ramzan emphasised the importance of preserving regional languages and highlighted his […]
Kashmir greets you like family: Beauty, peace, and warmth

Srinagar, November 26,2025 – Emphasising the region’s rich cultural heritage, local officials and residents reiterated that hosting guests is an integral part of Kashmir’s centuries-old tradition. Known globally for its breathtaking landscapes, Kashmir is equally celebrated for its warmth and hospitality — a trait many say has no parallel anywhere in the world. Visitors arriving […]
Masterclasses and screenings highlight day 2 of Kashmir World Film Festival

Srinagar, November 3 , 2025: The second day of the Kashmir World Film Festival (KWFF) continued to draw film enthusiasts, students, and professionals as a series of masterclasses and film screenings captivated audiences at the Tagore Hall, Srinagar. The festival, which celebrates the art of cinema and storytelling, witnessed a vibrant turnout on Day 2, […]