Dal Lake bustles with activity as tourism revives in Srinagar

Kashmir, January 14,2026-The iconic Dal Lake in Srinagar is once again witnessing a surge of visitors, with bustling activity reflecting a renewed sense of peace and stability in Jammu and Kashmir. Local authorities and tourism operators say that this revival signals a promising rebound for the region’s tourism sector. Shikara rides, lakeside markets, and houseboats […]
Snowfall continues in Sonmarg, tourism revives in Kashmir

Sonmarg, January 4,2026-Fresh snowfall continues to blanket the picturesque valley of Sonmarg, transforming the region into a breathtaking white paradise. The pristine snow-covered landscape has drawn tourists in large numbers, eager to enjoy the winter magic. Visitors are indulging in a variety of winter activities, including bike rides along snow-laden trails, thrilling sledge rides, and […]
Kashmir’s tourism revival continues strong: Over 23 million visitors flock to J&K in 2024

Srinagar, January 2,2026 -Kashmir’s tourism sector continues its remarkable revival, with over 23 million tourists visiting Jammu and Kashmir in 2024, reaffirming the region’s status as one of India’s most sought-after travel destinations. The strong momentum has carried into early 2025, with more than 3.5 million tourists already visiting the Kashmir Valley, highlighting sustained growth […]
New Year ushers in fresh hope for Kashmir’s tourism as snowfall revives winter charm

Srinagar , December 31,2025-The New Year has brought renewed optimism for Kashmir’s tourism sector, with fresh snowfall acting as a much-needed boost after months of subdued activity. The Valley has witnessed a surge in tourist arrivals as popular destinations like Dal Lake and Gulmarg come alive once again, wrapped in a pristine white blanket. In […]
Tourism in Kashmir back on track: Director Tourism

Srinagar, December 30,2025-Tourism in Kashmir is steadily returning to normalcy, with a visible surge in tourist arrivals and renewed confidence among visitors, Director Tourism Kashmir said on Monday. He stated that the Valley is once again emerging as a preferred destination for domestic and international tourists, reflecting improved security conditions and sustained efforts by the […]
Gulmarg snowfall sparks tourism revival, brings cheer to local economy

Gulmarg, December 24,2025- Fresh snowfall in Gulmarg has transformed the famous hill resort into a winter wonderland, bringing immense joy to locals and renewed hope to those dependent on tourism. The season’s first major snow spell has triggered a surge in tourist arrivals, offering a much-needed boost to Kashmir’s tourism-driven economy. Hotel owners in Gulmarg […]
Tourist footfall revives Pahalgam after six months
Pahalgam, December 20,2025-After a prolonged lull of nearly six months, the picturesque hill resort of Pahalgam in south Kashmir has once again begun to bustle with life as tourists return in encouraging numbers, bringing much-needed cheer to locals whose livelihoods depend heavily on tourism. The revival marks a significant turnaround for the famed destination, often […]
Maheer Thakur highlights J&K Film Policy’s ₹1.5 Crore subsidy incentive at IFFI Goa

Kashmir, 23 November 2025: Jammu and Kashmir has made an ambitious pitch to revive Bollywood’s presence in the Valley, taking its revamped J&K Film Policy 2024 to the 56th International Film Festival of India in Goa. Led by a six-member delegation, the UT government is showcasing subsidies, scenic locations and simplified permissions to woo filmmakers […]
Bollywood Back in Kashmir: Lights, camera, tourism revival

Srinagar, October 6,2025: In a significant boost to Kashmir’s tourism industry, a Bollywood film crew has arrived in the Valley to begin shooting at some of its most iconic locations, signalling renewed confidence in the region’s safety and hospitality. The development comes at a crucial time for the tourism sector, which had been struggling to […]
Shikara rally at Dal Lake signals Kashmir’s tourism revival after Pahalgam attack

Srinagar, June 18, 2025 – The tranquil waters of Dal Lake came alive today as the Apni Party, under the leadership of Altaf Bukhari, organized a vibrant Shikara rally to breathe new life into Jammu and Kashmir’s tourism sector. The event, a bold response to the April 22 Pahalgam terror attack that shook the region, […]