Snowy trails of Bhaderwah highlighted by influencer Aarya Voraa
Bhaderwah, February 20,2026- In a bid to promote the unexplored gems of Jammu and Kashmir’s Chenab region, the Tourism Department hosted noted social media influencer Aarya Voraa for a two-day visit to the scenic Bhaderwah Valley. During her visit, Aarya Voraa explored several snow-clad destinations, including the picturesque Gul Danda, capturing the valley’s pristine beauty […]
River cruises planned on Jhelum to boost Kashmir tourism
Srinagar, Feburary 13,2026- In a significant boost to Kashmir tourism, authorities are planning to introduce river cruises on the iconic Jhelum River, offering visitors a unique and immersive way to experience the scenic beauty and cultural heritage of the Valley. The proposed river cruise project aims to transform the historic waterway into a vibrant tourism […]
Tourism in Kashmir back on track: Director Tourism
Srinagar, December 30,2025-Tourism in Kashmir is steadily returning to normalcy, with a visible surge in tourist arrivals and renewed confidence among visitors, Director Tourism Kashmir said on Monday. He stated that the Valley is once again emerging as a preferred destination for domestic and international tourists, reflecting improved security conditions and sustained efforts by the […]
Bollywood Back in Kashmir: Lights, camera, tourism revival
Srinagar, October 6,2025: In a significant boost to Kashmir’s tourism industry, a Bollywood film crew has arrived in the Valley to begin shooting at some of its most iconic locations, signalling renewed confidence in the region’s safety and hospitality. The development comes at a crucial time for the tourism sector, which had been struggling to […]