Purple revolution drives prosperity across Jammu & Kashmir, empowering thousands of farmers
Pulwama, June 23,2026- The vibrant purple fields of lavender spreading across Jammu and Kashmir are not only transforming the landscape but also creating new avenues of prosperity for rural communities. What began as an innovative agricultural initiative has evolved into a thriving “Lavender Economy,” connecting nearly 4,000 farmers to high-value markets and generating sustainable livelihoods […]
Premium rose oil farming gains momentum in Kashmir
Srinagar, May 30,2026- Kashmir’s growing rose oil industry is emerging as a promising contributor to the local economy, with premium-quality rose oil produced in the Valley gaining increasing attention for its purity, fragrance, and commercial value. Farmers and entrepreneurs involved in rose cultivation say the demand for Kashmiri rose oil has been steadily rising in […]
6 Lakh lavender seedlings boost Bhaderwah’s purple revolution in J&K
Bhaderwah, February 21,2026-In a significant push to strengthen the Purple Revolution in the Union Territory, the CSIR-Indian Institute of Integrative Medicine (CSIR-IIIM), Jammu, has procured and distributed nearly 6 lakh quality lavender seedlings among around 500 farmers in the picturesque Bhaderwah valley. The initiative, undertaken under the guidance of Union Minister Dr. Jitendra Singh, aims […]