Srinagar, October 29, 2025 – In a vibrant celebration of Kashmir’s rich artisanal heritage, the Department of Handicrafts & Handloom, Kashmir, is set to host the third edition of its acclaimed ‘Soulful Kashmir’ campaign at the iconic Polo View Market tomorrow, Thursday. Building on the resounding success of previous installments at Jhelum Riverfront and Ghanta Ghar, this artisan showcase promises to mesmerize visitors with an array of niche handmade products, drawing crowds from the local populace and tourists eager to immerse themselves in authentic Kashmiri craftsmanship. The ‘Know Your Artisan’ series, a flagship initiative under the ‘Vocal for Local’ drive, aims to spotlight the intricate skills of Kashmir’s master artisans while boosting their livelihoods. Over 50 stalls will feature exquisite handlooms, intricate embroidery, walnut wood carvings, papier-mâché artifacts, Pashmina shawls, and handwoven carpets – all crafted using time-honored techniques passed down through generations. Live demonstrations by artisans will allow attendees to witness the magic of creation firsthand, from spinning yarn on traditional wheels to etching delicate designs on wood.Polo View Market, established in 1954 and recently revamped under the Smart City Srinagar project into a pedestrian-friendly haven lined with majestic Chinar trees, provides the perfect backdrop for this cultural extravaganza.
The wire-free, vehicle-free lane, with its underground utilities and universal accessibility, not only enhances the shopping experience but also symbolizes Srinagar’s blend of heritage and modernity. “This edition at Polo View will transform the market into a living gallery of Kashmiri soul,” said Director Handicrafts & Handloom, Kashmir, who emphasized the event’s role in empowering over 200 artisans directly.The buzz around artisan shows has been palpable, with previous editions generating significant footfall and sales, injecting vitality into the local economy. Tourists, in particular, have been enchanted by the opportunity to purchase genuine, sustainable souvenirs while supporting community-driven enterprises. “It’s more than shopping; it’s a journey into Kashmir’s heart,” shared a visitor from Delhi, echoing the sentiments of many who flock to such events amid the Valley’s tourism resurgence.The Department has extended a warm invitation to the public, urging large turnouts to champion local talent. Entry is free, with the event running from 10 AM to 7 PM, promising cultural performances, interactive workshops, and special discounts for bulk buyers. As J&K continues to position itself as a hub for experiential tourism, Soulful Kashmir at Polo View stands as a testament to the enduring allure of its artisanal legacy.For more details, contact the Department of Handicrafts & Handloom, Kashmir, or visit Polo View Market tomorrow.
