Bhaderwah, February 20,2026- In a bid to promote the unexplored gems of Jammu and Kashmir’s Chenab region, the Tourism Department hosted noted social media influencer Aarya Voraa for a two-day visit to the scenic Bhaderwah Valley.
During her visit, Aarya Voraa explored several snow-clad destinations, including the picturesque Gul Danda, capturing the valley’s pristine beauty and winter charm. Mesmerised by the breathtaking landscapes, she remarked that Bhaderwah holds immense potential to emerge as one of India’s most sought-after tourist destinations.
Officials from the Tourism Department said that such collaborations with digital creators are part of a focused strategy to promote lesser-known destinations through social media platforms. By leveraging influencer outreach, the department aims to boost tourist footfall, generate local employment, and strengthen the regional economy.
Known for its lush meadows, snow-covered trails, and serene environment, Bhaderwah is increasingly gaining attention as an emerging winter tourism hotspot in Jammu and Kashmir.
