Sonmarg, January 4,2026-Fresh snowfall continues to blanket the picturesque valley of Sonmarg, transforming the region into a breathtaking white paradise. The pristine snow-covered landscape has drawn tourists in large numbers, eager to enjoy the winter magic.
Visitors are indulging in a variety of winter activities, including bike rides along snow-laden trails, thrilling sledge rides, and scenic pony rides, making the valley a hub of excitement and adventure. Local businesses and hoteliers have reported a noticeable increase in tourist footfall, signaling a revival of tourism in Kashmir.
The resurgence in tourism comes as a welcome relief to local communities whose livelihoods were affected following the slowdown triggered by the April terror attack in Pahalgam. Authorities and stakeholders have expressed optimism that sustained tourist inflow will strengthen the local economy and provide long-term support to residents.
The ongoing snowfall in Sonmarg underscores Kashmir’s enduring appeal as a winter destination, reaffirming the region’s reputation as a “Heaven on Earth.”
