Kashmir , 27 September 2025-Srinagar is gearing up to host the much-awaited SARAS Mela 2025, starting from October 4 at Sher-i-Kashmir Park. The annual event will bring together the vibrant spirit of rural India, celebrating its rich crafts, culture, and cuisine, all showcased by talented women artisans and entrepreneurs from Self-Help Groups (SHGs) under DAY-NRLM.
Organised under the Deendayal Antyodaya Yojana – National Rural Livelihoods Mission (DAY-NRLM), the fair provides a unique platform for SHG women from across the country to exhibit and sell their handmade products, traditional handicrafts, and regional delicacies. The mela not only promotes rural entrepreneurship but also strengthens livelihood opportunities for women at the grassroots.
With stalls representing diverse states, visitors can experience the essence of India’s cultural heritage under one roof. From exquisite handloom and handicraft items to authentic traditional dishes, SARAS Mela promises a vibrant fusion of art, flavours, and traditions.
The event is expected to draw huge crowds, offering locals and tourists in Kashmir a chance to explore and support rural enterprises while enjoying a festive atmosphere.
