Pulwama, February 21,2026-In an era dominated by machine-made carpets and mass production, a skilled artisan from Pulwama, Ghulam Mohammad Dar, continues to preserve the centuries-old Namda craft — a traditional Kashmiri rug-making technique that reflects the Valley’s rich cultural heritage.
Namda, derived from the Persian word “Namad,” refers to felted rugs made from sheep wool. Unlike conventional woven carpets, Namdas are created by pressing and felting wool with soap, water, and vigorous rolling. The rugs are then adorned with vibrant chain-stitch embroidery featuring intricate floral and paisley motifs inspired by Kashmir’s natural beauty.
For decades, Ghulam Mohammad Dar has dedicated his life to mastering and sustaining this indigenous art form. Working patiently by hand, he transforms raw wool into colorful, handcrafted rugs that carry forward the legacy of Kashmiri craftsmanship. Despite the availability of cheaper, machine-produced alternatives, Dar remains committed to traditional techniques passed down through generations.
“Namda is not just a rug; it is our identity and heritage,” Dar says, as he carefully embroiders delicate patterns onto a felt base. Each piece requires hours of labor, precision, and artistic vision — making every Namda unique.
However, the craft faces significant challenges. Declining demand, competition from synthetic products, and a lack of young artisans entering the field threaten its survival. Many craftsmen have shifted to other occupations in search of stable income. Yet, Dar’s unwavering dedication stands as a testament to resilience and pride in Kashmiri culture.
Experts believe that greater market access, government support, and promotion through exhibitions and digital platforms could help revive interest in Namda products, both nationally and internationally. The craft has already been recognized under the Geographical Indication (GI) tag for Kashmir Namda, boosting its authenticity and global identity.
In Pulwama, Ghulam Mohammad Dar continues to work quietly, his hands weaving stories of tradition into every thread. As modernity reshapes lifestyles and industries, artisans like him remain the true guardians of Kashmir’s artistic heritage.
