Pulwama, February 18,2026- Known as the ‘Saffron Town of Kashmir,’ Pampore is steadily emerging as the next tourism hotspot in Jammu & Kashmir, blending agri-tourism, heritage, and scenic beauty into a unique visitor experience.
Famous worldwide for its premium saffron cultivation, Pampore transforms into a breathtaking purple landscape during the autumn bloom season, attracting tourists, photographers, and travel enthusiasts. The vast saffron fields, set against the backdrop of the Zabarwan hills, offer a rare and vibrant spectacle.
Saffron Tourism Gains Momentum
With growing interest in experiential and rural tourism, Pampore’s saffron farms are becoming key attractions. Visitors are now exploring saffron harvesting processes, interacting with local farmers, and purchasing authentic Kashmiri saffron directly from producers.
Officials say improved road connectivity, better infrastructure, and promotional campaigns are playing a crucial role in putting Pampore on the tourism map.
Boost to Local Economy
The rise in tourist footfall is providing a significant boost to the local economy. Farmers, small traders, handicraft sellers, and homestay owners are benefiting from the increased visibility and demand.
Local stakeholders believe Pampore has the potential to replicate the success of other established tourist destinations in Kashmir if sustained support and branding continue.
A Blend of Culture & Nature
Apart from saffron fields, Pampore is also known for its rich cultural heritage, traditional crafts, and proximity to Srinagar, making it an accessible day-trip destination for tourists.
As Jammu & Kashmir focuses on diversifying its tourism sector, Pampore stands at the forefront of agri-tourism innovation—ready to bloom as the Valley’s next major travel attraction.
Keywords: Pampore tourism, saffron fields Kashmir, Pulwama tourism, agri-tourism J&K, saffron harvest season, Kashmir travel, rural tourism, Jammu and Kashmir development, purple fields Pampore.
