Srinagar, October 29, 2025 – Veteran Bollywood actor Mukesh Rishi, renowned for his commanding screen presence in films like Gunda and Sarfarosh, has expressed his deep admiration for Kashmir, calling it the “favourite of all” during a recent visit to the paradise valley. The Jammu-born actor, who grew up in the region, emphasized the improved security landscape, stating, “Kashmir is safe & I will spread the same message once back in Mumbai.” His heartfelt endorsement comes at a time when the tourism sector is rebounding, with Bollywood’s renewed interest in the valley’s stunning locales signaling a brighter future for local economies.Rishi, who was recently spotted in the Jammu and Kashmir Legislative Assembly on October 28, shared his reflections on social media and in interactions with local media, highlighting how the serene beauty and warm hospitality of Kashmir continue to captivate hearts. “From my childhood days in Jammu, I’ve always cherished Kashmir as a jewel in our crown. Today, it’s safer than ever, and I urge everyone to experience its magic firsthand,” he added. His words resonate strongly amid ongoing efforts by the J&K Tourism Department to dispel outdated narratives and attract filmmakers, investors, and visitors.Bollywood’s Timeless Romance with Kashmir: From Shikara Songs to Modern EpicsThe actor’s praise underscores Bollywood’s legendary connection with Kashmir, a bond forged over decades through iconic films that immortalised the valley’s snow-capped peaks, lush meadows, and tranquil lakes. Pioneering this affair was the late Shammi Kapoor, whose exuberant shikara rides and musical sequences in Kashmir Ki Kali (1964) and Junglee (1961) turned Dal Lake and Gulmarg into symbols of romance. In Kashmir Ki Kali, co-starring Sharmila Tagore, the song “Yeh Chand Sa Roshan Chehra” captured the ethereal charm of Srinagar’s waterways, while Junglee‘s “Yahoo” frenzy amid Pahalgam’s meadows made the valley a must-visit for generations.This legacy endures in contemporary cinema. Yash Chopra’s Kabhi Kabhie (1976) and Silsila (1981) wove generational love stories against Pahalgam and Gulmarg backdrops, featuring stars like Amitabh Bachchan, Rekha, and Shashi Kapoor.
More recently, Imtiaz Ali’s Rockstar (2011) revived the romance with Ranbir Kapoor’s soulful sequences in Dal Lake and Pahalgam, followed by Yeh Jawaani Hai Deewani (2013), where Deepika Padukone and Ranbir Kapoor trekked through Manali-like (actually Gulmarg) terrains. Films like Bajrangi Bhaijaan (2015), Haider (2014), and Fitoor (2016) further showcased Gulmarg’s gondolas, Pahalgam’s Betaab Valley, and Sonmarg’s rugged beauty, blending thrill, drama, and heartfelt narratives.Rishi’s visit aligns with a surge in film shoots, as producers eye Kashmir for its cost-effective, visa-free access compared to international spots like Switzerland. Officials from the J&K Film Policy note that streamlined permissions—now granted within seven days—have already lured projects post-2021, boosting employment for locals in hospitality, transport, and crew support.A Call for Cultural Revival and Economic UpliftMukesh Rishi’s advocacy is more than personal; it’s a clarion call for cultural exchange. As a J&K native who has portrayed diverse roles across Hindi, Telugu, and Punjabi cinema, he embodies the region’s untapped talent pool. “Bollywood’s return to Kashmir isn’t just about pretty pictures—it’s about healing, growth, and showcasing our stories to the world,” he remarked.
This sentiment echoes Chief Minister Omar Abdullah’s past appeals at events like the MAMI Film Festival, urging filmmakers to rediscover homegrown paradises.With improved infrastructure and security, Kashmir is poised to reclaim its cinematic throne, fostering tourism, trade, and youth empowerment. As Rishi prepares to amplify his message in Mumbai, his words could inspire a new wave of shoots, much like the golden era when Raj Kapoor’s Bobby (1973) named a Gulmarg hut after its leads.For updates on Bollywood shoots in J&K or tourism packages, visit the official Discover Kashmir portal.
