Srinagar, December 29,2025 — Young voices from across India are emerging as powerful ambassadors for Kashmir, inviting everyone to explore the beauty of the Paradise on Earth. Through creative storytelling, social media campaigns, and cultural presentations, these youngsters are highlighting the scenic landscapes, rich heritage, and vibrant culture of Kashmir.
The initiative encourages people to experience Kashmir’s natural beauty, including its snow-capped mountains, lush valleys, pristine rivers, and traditional handicrafts. Participants emphasise the importance of responsible tourism, promoting sustainable practices while celebrating the region’s heritage.
Organisers noted that involving youth in such campaigns not only amplifies the message but also inspires their peers and communities to appreciate and protect Kashmir’s unique environment. Through the hashtag #KashmirBeauty, the campaign aims to reach a global audience, inviting tourists to witness the charm and hospitality of the Valley.
With initiatives like these, young voices are not just observers but active promoters of Kashmir’s tourism, bridging communities and fostering a sense of pride in the region’s culture and natural treasures.

