Sonmarg , Feburary 5,2026-A tourist from Kolkata has expressed immense joy and admiration for Kashmir after experiencing fresh snowfall in Sonamarg, calling the Valley “the best place in the world” and praising the warmth and hospitality of the Kashmiri people.
Visibly excited, the tourist said, “Kashmir is the best and the Kashmiri people are the best in the world. Why go to Switzerland when we can enjoy snowfall in Sonamarg, Kashmir?” His enthusiasm and happiness reflected a memorable and fulfilling travel experience in the region.
The tourist’s remarks come amid a steady rise in winter tourism in Kashmir, with destinations like Sonamarg, Gulmarg and Pahalgam attracting visitors from across India for snow activities, scenic beauty and cultural warmth.
Local tourism stakeholders say such spontaneous testimonials highlight the changing perception of Kashmir as a safe, welcoming and vibrant tourist destination. Improved infrastructure, better connectivity and enhanced security arrangements have contributed significantly to boosting tourist confidence.
Officials believe that positive word-of-mouth from visitors plays a crucial role in promoting Kashmir as a preferred all-season travel destination. The tourist’s experience echoes the broader narrative of “Naya Kashmir, Badalta Kashmir”, symbolising peace, progress and growing economic opportunities through tourism.
With snowfall transforming Sonamarg into a winter wonderland, Kashmir continues to reaffirm its position as one of India’s most cherished travel destinations.
