Gulmarg, February 26,2026- The hosting of the Khelo India Winter Games 2026 in the picturesque ski resort of Gulmarg has infused fresh energy into Jammu and Kashmir, with tourism and local businesses witnessing renewed momentum. The mega winter sporting event has not only strengthened India’s winter sports ecosystem but also positioned the Valley as a premier destination for sports tourism.
Organised under the flagship Khelo India Winter Games initiative, the 2026 edition brought together hundreds of athletes, coaches, and officials from across the country. Competitions in skiing, snowboarding, ice skating, and other snow disciplines transformed Gulmarg into a vibrant sporting arena, drawing visitors and adventure enthusiasts alike.
Boost to Tourism and Local Economy
With a surge in footfall during the games, hotels, guest houses, transport services, and local markets reported increased business activity. The event significantly contributed to winter tourism, traditionally a strong pillar of Jammu & Kashmir’s economy.
Local stakeholders believe that such national-level events enhance the region’s image as a safe and attractive travel destination. The snow-covered slopes, coupled with well-coordinated security and administrative arrangements, reassured tourists and participants.
Strengthening Sports Infrastructure
The successful conduct of Khelo India 2026 has also underlined the growing sports infrastructure in Jammu & Kashmir. Improved facilities, better training support, and national exposure for local athletes are expected to inspire more youth from the region to pursue winter sports professionally.
Officials noted that the event has helped integrate sports development with tourism promotion, creating a sustainable model for economic growth. The spotlight on Gulmarg is likely to attract more national and international winter sporting events in the coming years.
A New Chapter for the Valley
As the Valley continues to script a narrative of revival and resilience, Khelo India 2026 stands out as a milestone. Beyond medals and competitions, the event has symbolised confidence, opportunity, and renewed optimism.
With snow-clad landscapes, enthusiastic athletes, and increasing tourist arrivals, Jammu & Kashmir appears set to soar higher — powered by sports and strengthened by tourism.
