Kathua, March 12,2026-In a remarkable example of agri-entrepreneurship, Mayank Goutam from Kathua, Jammu and Kashmir has transformed dragon fruit farming into a successful and profitable venture. His initiative has not only enhanced his personal income but also inspired other youths in the region to explore agriculture as a viable business opportunity.
Horticulture officials noted that Mayank’s success story is encouraging many young people in the district to start their own farming ventures, generate employment, and move from being job seekers to job creators. With guidance from local horticulture departments, dragon fruit cultivation is emerging as a high-value horticulture activity in J&K, offering promising returns for motivated farmers.
Mayank’s approach combines modern farming techniques with market-oriented planning, enabling him to achieve high yields and profitability. His venture also highlights the potential of fruits with growing demand like dragon fruit to transform the local agricultural economy and promote sustainable livelihoods among youth.
Officials are optimistic that such success stories will encourage entrepreneurship, strengthen the horticulture sector, and provide employment opportunities in rural areas, making agriculture an attractive career option for the younger generation.
