Srinagar, September 16, 2025 – In a proud moment for Indian music on the global stage, Kashmiri singer, producer, and composer Rauhan Malik has been selected to represent India at Intervision 2025, one of the world’s most prestigious international music competitions. The event, inspired by the Eurovision Song Contest but focused on cultural exchange among BRICS, CIS, and other nations, is set to take place on September 20, 2025, at the Live Arena in Moscow’s Odintsovo district.Born in Sopore near Srinagar in the Kashmir Valley, Malik’s journey from local stages to international acclaim embodies the spirit of his homeland. Known for his vibrant fusion of folk, rock, and pop, he brings to life the stories and cultural identity of Kashmir through contemporary sounds. His entry for the competition, the heartfelt ballad “Ishq” (meaning “Love”), promises to showcase the richness of traditional Indian music with a modern twist, captivating audiences worldwide.
“It has been an incredible journey to bring India’s voice to Intervision 2025. Music is a universal language, and I’m honored to represent my country and the beauty of Kashmir on this platform,” Malik shared in a recent statement. The 25-year-old artist, who began his professional career in 2019 with the release of “Raasta” under his co-founded label Stalwart Music Factory, has amassed millions of listeners on digital platforms. A performing arts student in Delhi and Noida, he also teaches vocals, guitar, composition, and arrangement, mentoring the next generation of musicians.Intervision 2025, revived from its Soviet-era roots, aims to foster cultural diversity without political undertones, featuring nearly two dozen artists from countries including Russia, Belarus, Kazakhstan, China, Serbia, Saudi Arabia, the United States, and Venezuela. Russia’s SHAMAN will perform “Straight to the Heart” composed by Maxim Fadeev, while the jury includes renowned figures like People’s Artist of Russia Igor Matvienko.
NHL star Alexander Ovechkin serves as the cultural ambassador, adding star power to the event.Malik’s selection has sparked excitement in Kashmir and across India, with Kashmir Talkies Entertainment urging public support for his “historic journey.” “His voice represents not just Kashmir but the spirit and strength of India. We extend our heartfelt prayers and best wishes for his success in Moscow,” said Wasim Bhat, a key figure in the initiative.This milestone not only highlights Malik’s versatility—spanning ballads to energetic blues-rock—but also positions him as a bridge between Kashmiri heritage and global audiences. As participants like Malik arrive in Moscow, the competition is poised to become a hallmark of international collaboration, with live performances judged by an esteemed international jury.Fans can catch the grand final on September 20, broadcast across platforms, as Rauhan Malik takes the stage to echo the melodies of #Kashmir in the heart of Russia.
