SrinagarI March 20, 2025 – A new book titled Reimagining Jammu & Kashmir, authored by Srinagar-born photojournalist Ashish Sharma, offers a fresh perspective on the union territory through a collection of previously unseen images. Published by Bloomsbury Quest, the pictorial work captures the essence of Jammu and Kashmir, blending its breathtaking landscapes with narratives of resilience, cultural heritage, and modern transformation, as seen through Sharma’s deeply personal lens.
Sharma, an award-winning photographer who grew up in Srinagar during the turbulent years of insurgency, brings an intimate understanding to this visual journey. The book explores the region’s iconic landmarks, hidden treasures, and vibrant arts, while spotlighting post-2019 developments like the Smart City initiatives in Srinagar and Jammu. “This is not just about capturing beauty—it’s about reimagining a land shaped by its people’s spirit,” Sharma said at the book’s launch. Priced at Rs 2,999 in hardback, it is now available on Amazon UK and other platforms, broadening its reach to global audiences.
The publication stands out for its departure from conventional portrayals, presenting Jammu and Kashmir as a region of hope and progress. From the revitalized public spaces of Srinagar to the agricultural vitality of its rural areas, Sharma’s previously unseen images weave a narrative that transcends the union territory’s often conflict-laden image. Critics have hailed it as a “visual masterpiece,” with reviewers on platforms like IBTimes.co.in calling it “a must-read for those seeking to see Jammu and Kashmir through a lens of optimism.”
Sharma’s connection to his birthplace infuses the book with authenticity, making it both a tribute to Kashmir’s enduring allure and a testament to its evolving identity. As Jammu and Kashmir continues to redefine itself, Reimagining Jammu & Kashmir invites readers to explore its past, present, and future through a photographer’s discerning eye.