Srinagar, October 31, 2025 – In a vibrant display of regional pride and progress, Jammu and Kashmir Chief Minister Omar Abdullah today inaugurated the much-anticipated #KashmirMarathon Expo at the Sher-i-Kashmir International Convention Centre . Describing the event as a “powerful catalyst for sports and tourism,” Abdullah emphasized how initiatives like the #KashmirMarathon are fostering peace through physical activity while driving economic prosperity via increased visitor footfall.”Sports build peace, tourism builds prosperity,” the Chief Minister declared during his address, underscoring the dual impact of the expo. He highlighted Kashmir’s youth as the vanguard of “India’s most inspiring comeback,” crediting their enthusiasm for events like this in revitalizing the Valley’s global image. The expo, running parallel to preparations for the second edition of the #KashmirMarathon on November 2, 2025, features stalls showcasing local handicrafts, adventure gear, wellness products, and tourism packages, drawing fitness enthusiasts, international athletes, and tourists alike.
The #KashmirMarathon, now in its sophomore year, has already garnered over 2,500 registrations, including a notable surge in foreign participants for the full 42.195 km category. Abdullah, who personally completed the half-marathon (21.0975 km) in the inaugural 2024 edition, unveiled the official merchandise—including custom racing kits, medals, and caps—earlier this week at the Royal Springs Golf Course. “One Run, One Goal, One Dream At A Time!” he echoed, inviting runners and spectators to embrace the spirit of endurance and unity.Runners in the half-marathon will weave through Srinagar’s iconic landmarks such as the Jhelum riverfront, bustling Lal Chowk, Dalgate, and the serene shores of Dal Lake, while full-marathon participants extend their journey to Hazratbal Shrine and Kashmir University.
A 10 km fun run category ensures inclusivity for beginners and families. With crisp autumn temperatures hovering between 6–8°C, the event promises an unparalleled “Scenic Run of India,” as Abdullah dubbed it, against the backdrop of chinar leaves in fiery hues.Organized by the Jammu and Kashmir Tourism Department in collaboration with professional event managers, the expo also spotlights Kashmiri culture through live demonstrations of pashmina weaving, saffron harvesting, and traditional cuisine. A gala cultural evening is slated post-marathon, blending music, dance, and art to celebrate the region’s heritage. Security arrangements are robust, with eco-friendly measures ensuring minimal environmental impact on the fragile Himalayan ecosystem.
Abdullah’s vision aligns with broader governmental efforts to position #KashmirMarathon alongside marquee events like the Delhi Half Marathon. “Kashmir is the only place in the country that offers such scenic beauty and ideal weather for a marathon,” he noted, pointing to the expo’s role in exposing out-of-state visitors to the Valley’s untapped potential. Early indicators suggest a 30% uptick in tourism bookings, bolstering local economies from hospitality to homestays.As the Valley sheds its turbulent past, events like the #KashmirMarathon Expo signal a new era of resilience and renewal. With youth at the forefront, Kashmir is not just running races—it’s sprinting toward a brighter, more connected future. Registrations remain open until November 1 via the official website; fitness enthusiasts are urged to lace up and join the movement.
