Srinagar, November 26,2025 – Emphasising the region’s rich cultural heritage, local officials and residents reiterated that hosting guests is an integral part of Kashmir’s centuries-old tradition. Known globally for its breathtaking landscapes, Kashmir is equally celebrated for its warmth and hospitality — a trait many say has no parallel anywhere in the world.
Visitors arriving in the Valley often express surprise at the stark contrast between the hospitality they experience and the image of Kashmir projected outside. Tourists consistently highlight the friendliness of locals, the welcoming atmosphere in homes and markets, and the deep-rooted Kashmiri ethos of treating guests with respect and affection.
Stakeholders in tourism believe this authentic on-ground experience is reshaping perceptions and encouraging more travellers to explore Kashmir. Many say that once visitors witness the region’s culture, courtesy, and compassion, their understanding of Kashmir changes entirely.
Officials note that tourism numbers continue to rise as positive experiences shared by visitors help counter outdated narratives and reinforce Kashmir as a premier destination known for beauty, peace, and unmatched hospitality.
