Kashmir, February 20,2026-Jammu and Kashmir witnessed a massive tourism boom in 2025, with over 1.62 crore tourists visiting the Union Territory, marking one of the highest annual footfalls in recent years.
According to official data, the surge reflects growing confidence among travelers and the success of sustained efforts to promote J&K as a year-round tourism destination. From snow-covered slopes to serene lakes and spiritual shrines, the region attracted domestic as well as international visitors in large numbers.
Popular destinations such as Gulmarg, Pahalgam, and Dal Lake recorded heavy tourist inflow throughout the year. Pilgrimage tourism also contributed significantly, with lakhs of devotees visiting the revered shrine of Vaishno Devi Temple.
Officials attributed the record tourist arrivals to improved infrastructure, enhanced connectivity, winter sports events, promotional campaigns, and strengthened security arrangements. The expansion of homestays, new hotels, and adventure tourism activities further boosted the sector.
The tourism surge has provided a major fillip to the local economy, generating employment opportunities in hospitality, transport, handicrafts, and allied sectors. Stakeholders believe that sustained focus on infrastructure development and diversified tourism offerings will help maintain the upward trajectory in the coming years.
With over 1.62 crore tourist arrivals in 2025, Jammu and Kashmir continues to reaffirm its position as one of India’s most sought-after travel destinations.
