J&K LG Manoj Sinha: Tourism Is Kashmir’s Silent Revolution of Peace and Progress

Against the stunning backdrop of Dal Lake in Srinagar, the recent Tourism Secretaries’ Meet of Union Territories unfolded not just as an administrative event but as a powerful symbol of Kashmir’s resurgence. Lieutenant Governor Manoj Sinha, in his keynote address, powerfully stated that this gathering sends a clear message to the world—that Jammu and Kashmir is not defined by conflict but by progress, peace, and potential. LG Manoj Sinha described the event as a strong and peaceful response to terrorism, reflecting the broader transformation underway in the Union Territory under the visionary leadership of Prime Minister Narendra Modi. “This is not just a meet,” he said, “but a moment of national assertion, showcasing that Jammu and Kashmir is fully committed to building a new developmental legacy.” Highlighting the unstoppable momentum of the region, Manoj Sinha said, “Jammu and Kashmir is an Ajay Shakti—an indomitable force. Despite repeated attempts by hostile elements to destabilise our peace, progress continues with unwavering commitment.” He praised the natural and spiritual richness of Kashmir, calling it one of the most blessed regions in the country. From snow-capped mountains and glistening lakes to apple orchards and ancient shrines, the UT is a living canvas of natural beauty, spiritual depth, and cultural legacy. Quoting the timeless Persian verse, “Agar Firdaus bar roo-e zameen ast, hami asto, hami asto, hami ast,” LG Manoj Sinha reminded attendees that Kashmir is indeed paradise on earth. He also emphasised that Kashmir’s identity goes far beyond natural beauty. It is a land of spiritual inclusivity and centuries-old harmony. From Sharda Peeth to Mata Vaishno Devi, from Baba Amarnath to Sheikh-ul-Alam, Jammu and Kashmir holds a deep spiritual lineage. Lt Governor Manoj Sinha underscored that this sacred land has always promoted peaceful co-existence and cultural richness. Turning to tourism growth, Manoj Sinha revealed that Jammu and Kashmir has witnessed a remarkable surge in tourist arrivals, outperforming the national average. “This is the result of on-ground transformation and trust in governance,” he said. New policies, such as the 2021 J&K Film Policy, have revitalised tourism sectors like cinema and destination weddings. From hosting over 72 film and web shoots to becoming a luxury wedding destination, Jammu and Kashmir is emerging as India’s most dynamic tourism hub. The Lieutenant Governor also highlighted the success of the Kashmir Marathon, where participants from 13 countries and across India gathered to celebrate fitness and natural beauty. He expressed a strong vision to place Kashmir on the global running map, tapping into the rising interest in eco-tourism and wellness tourism. In his concluding remarks, Manoj Sinha extended heartfelt gratitude to the Union Ministers, Government of India officials, and Tourism Secretaries from all Union Territories. He reaffirmed his administration’s resolve to make Jammu and Kashmir a global tourism destination, driven by peace, infrastructure, and cultural pride. As he concluded, Lt Governor Manoj Sinha declared with conviction: “The day is not far when Jammu and Kashmir will fully realise its destiny as a beacon of peace, prosperity, and global admiration. We are moving forward—not with fear, but with faith and confidence.”