Srinagar, April 16, 2025: The Jammu and Kashmir administration has unveiled a new initiative, 3 Easy Steps for a Cleaner J&K, urging residents to adopt simple yet impactful habits to preserve the region’s pristine environment. The campaign focuses on three key actions: segregating waste, reducing littering, and refusing single-use plastics.
Step one encourages households and businesses to separate biodegradable and non-biodegradable waste at the source to streamline recycling and waste management. Step two calls for responsible disposal to curb littering, which mars J&K’s scenic landscapes, including tourist hotspots like Dal Lake and Mughal Road. Step three advocates rejecting single-use plastics, promoting reusable alternatives to combat pollution in the region’s rivers and forests.
“Small actions lead to big impact,” said a spokesperson for the J&K Pollution Control Board, emphasising the campaign’s goal to foster community-driven change. The initiative aligns with broader sustainability efforts, such as the revival of Kashmiri handicrafts using eco-friendly materials and infrastructure projects like the Udhampur-Srinagar-Baramulla Rail Link , where the Vande Bharat Express recently completed a trial run on the Katra-Sangaldan section.
Local activists and residents, inspired by figures like Farooq Ahmed, who promotes health and environmental consciousness through morning walks at Dal Lake, are rallying behind the campaign. With J&K’s power sector also advancing green energy through upcoming hydropower projects, the region is poised to balance development and environmental preservation.
The administration is rolling out awareness drives, waste segregation workshops, and plastic-free markets to support the campaign, urging citizens to keep Jammu and Kashmir beautiful for future generations.