BHADERWAH, April 11, 2025 — Jaie Valley, nestled at 7,850 feet in Jammu and Kashmir’s Doda district, is poised to become a vibrant winter tourism destination following its recent electrification. The Bhaderwah Development Authority in collaboration with the district administration and tourism department, has introduced power connectivity to the valley, marking a significant step toward enhancing infrastructure and uplifting the local economy.
The electrification of Jaie Valley is part of a broader initiative to transform the region into a premier adventure and eco-tourism hub. With new amenities like eco-friendly artificial lakes, refurbished igloos, pathways, bridges, and upgraded natural springs, the valley is ready to welcome tourists seeking skiing, ziplining, and snow-based activities. The pristine meadows, now illuminated, promise a sustainable tourism model that balances adventure with environmental preservation.
Deputy Commissioner of Doda, Harvinder Singh, emphasized the transformative impact of these developments. “The power connectivity and infrastructure upgrades in Jaie Valley will draw more tourists, boosting the local economy while showcasing the natural beauty of Bhaderwah,” he said. The enhancements are expected to create job opportunities for residents, from hospitality to adventure sport services, fostering economic growth in the region.
The valley’s launch as a tourism hotspot aligns with Jammu and Kashmir’s growing reputation for winter festivals and outdoor activities. Events like the Lal Draman Winter Festival have already put Doda on the map, and Jaie Valley’s electrification is set to amplify this momentum. Local stakeholders anticipate that the valley could rival established destinations like Gurdanda, offering a fresh alternative for travelers.
As winter sports gain traction, Jaie Valley stands to redefine tourism in Doda district, blending adventure, culture, and sustainability. With its mountains now “brighter,” the region is ready to shine on India’s tourism landscape