Recently, the Lieutenant Governor of Jammu & Kashmir Shri Manoj Sinha launched contemporary digital shows: Inspire Gen-Z and the Beats of J&K presented by the Directorate of Information & PR and inaugurated a Reading Room and Reference Library for the youth of J&K. The LG also named the DIPR auditorium Srinagar in the name of Santoor maestro Pandit Bhajan Sopori. The launches were performed on October 21, 2022. The LG said that youth is like the spring of life when the young man seeks his dream. This is the stage of self discovery, said the LG. The most significant aspect is that their dreams are not limited to themselves but also includes the interest of the society and the nation. I believe that the goal of the programme Inspire Gen-Z is to ignite the process of self discovery and self development of the youth. The ideals that are blossoming within them and the growing sense of social responsibility is portrayed through the experience of change makers and achievers and related through this platform. The LG congratulated everyone associated with the event. Director, Information & PR, Akshay Labroo talked about the new initiatives and programmes of the department. He said we involved the role models of Jammu & Kashmir from various fields such as Umran Malik, Team India Cricketer, Tajamul Islam, World Kickboxing Gold Medallist, Faisal Ali Dar, Padma Shri Martial Art and others, and we have done a contemporary talk show with them in which they have shared their stories and insights. They inspire the youth to dream and constructively achieve their dreams. This is a matter of great satisfaction for us that the celebrities are hosted by J&K’s college students, said Akshay Labroo. Renowned artists of J&K, Gulzar Ahmad Ganai, Kusha Sharma, Chinmaya Sharma, Irfan and Bilal also performed at the function. Pt. Secretary to Govt, Information Department, Rohit Kansal said, the Beats of J&K are the beats of our hearts. The talent within the youth of J&K is presented by them to everyone to inspire the world.