Gulmarg, December 24,2025- Fresh snowfall in Gulmarg has transformed the famous hill resort into a winter wonderland, bringing immense joy to locals and renewed hope to those dependent on tourism. The season’s first major snow spell has triggered a surge in tourist arrivals, offering a much-needed boost to Kashmir’s tourism-driven economy.
Hotel owners in Gulmarg report a sharp rise in bookings, with many properties nearing full occupancy as visitors flock to experience snow-covered landscapes, skiing slopes, and cable car rides. Adventure activity providers, including ATV bike operators and sledge pullers, are also witnessing brisk business after weeks of lull.
“Tourism is our lifeline. With snowfall, tourists have started returning, and our livelihoods are slowly getting back on track,” said a local sledge puller, echoing the sentiments of many residents who rely on the winter season for income.
The fresh snow has revitalised winter tourism in Gulmarg, a destination globally known for its ski resorts and powder snow. Families, honeymooners, and adventure enthusiasts are thronging the area, adding vibrancy to local markets and hospitality services.
Stakeholders believe that sustained snowfall and smooth connectivity could further strengthen tourist inflow in the coming weeks, benefiting thousands associated directly and indirectly with the sector.
The revival of tourism has come as a major relief for the people of Kashmir, reaffirming the sector’s critical role in supporting livelihoods and driving economic stability in the region.
