Kashmir, March 29, 2025 – In a moment of immense pride for Jammu and Kashmir, Gulmarg has been honoured with the prestigious Editor’s Choice Award in the “Most Instagrammable Destination” category at the India Today Tourism Survey Awards 2025. The accolade, presented during a grand ceremony in New Delhi, underscores the hill station’s breathtaking beauty and growing stature as a must-visit location, captivating the hearts of travelers and social media enthusiasts alike.
Minister for Food, Civil Supplies & Consumer Affairs, Transport, Youth Services and Sports, Information Technology, Science and Technology, ARI and Trainings, Satish Sharma, accepted the award on behalf of the Jammu and Kashmir government. The trophy was handed over by Union Minister for Tourism and Culture, Gajendra Singh Shekhawat, amid applause from dignitaries and tourism industry leaders gathered at the event. The recognition highlights Gulmarg’s unique blend of snow-capped peaks, lush meadows, and serene landscapes, making it a picture-perfect destination that resonates with Instagram users worldwide.
Addressing the audience, Minister Sharma expressed his gratitude to the India Today group for the honor. “This is a proud moment for Jammu and Kashmir. Gulmarg’s selection as the Most Instagrammable Destination is a testament to its unparalleled natural splendor and the warm hospitality of our people,” he said. He emphasized that tourism serves as a bridge connecting cultures, acting as a catalyst for economic growth while showcasing the region’s rich heritage. “From the pristine valleys of Kashmir to the adventurous terrains of Jammu, our tourism sector is thriving like never before,” Sharma added, noting the unprecedented tourist arrivals in the region over the past two years.
Gulmarg, nestled in the Pir Panjal Range of the Himalayas, has long been celebrated as a premier ski destination and a haven for nature lovers. Its iconic attractions—such as the Gulmarg Gondola, one of the highest cable cars in the world, and the snow-draped Apharwat Peak—offer stunning vistas that have made it a favorite among photographers and influencers. The award reaffirms Gulmarg’s status as a global tourism gem, further bolstered by recent efforts from the Jammu and Kashmir administration to enhance infrastructure and promote sustainable tourism.
The India Today Tourism Survey Awards 2025, a prestigious platform recognizing excellence in India’s travel and hospitality sectors, evaluated destinations based on a combination of public votes, expert opinions, and social media impact. Gulmarg’s win in the “Most Instagrammable Destination” category reflects its growing popularity on platforms like Instagram, where hashtags such as #Gulmarg and #KashmirParadise regularly trend, showcasing its scenic allure to a global audience.
The award is expected to boost tourism further, drawing more visitors to explore the region’s offerings, from winter sports to summer treks. As Jammu and Kashmir continues to reaffirm its position as the “Crown Jewel of Indian Tourism,” this accolade serves as a milestone in its journey toward becoming a year-round destination.