Srinagar, April 8,2026-The picturesque hill destination of Gulmarg is witnessing an unprecedented surge in tourist footfall, with hotel occupancy crossing 85 percent and visitors arriving in large numbers from across India.
Known for its pristine landscapes, snow-covered slopes, and the iconic Gulmarg Gondola, the region has become a hotspot for both leisure travelers and adventure enthusiasts. From skiing to sightseeing, Gulmarg is buzzing with activity as the tourism season gains momentum.
Officials and stakeholders in the tourism sector attribute this remarkable surge to the sustained efforts of security forces, proactive governance, and the unwavering support of the local population in maintaining peace and stability across Kashmir Valley. These collective efforts have significantly improved the perception of Kashmir as a safe and welcoming destination.
Local hoteliers and tour operators report near-full bookings, with many accommodations operating at maximum capacity. The surge is not only boosting the hospitality industry but also generating livelihoods for locals associated with tourism, including guides, transport operators, and small businesses.
The revival and rapid growth of tourism reflect a broader transformation in the region. With improved infrastructure, enhanced connectivity, and a peaceful environment, Kashmir is steadily reclaiming its position as one of India’s premier travel destinations.
As tourists continue to flock to Gulmarg, the sentiment on the ground echoes a larger narrative of change — “Naya Kashmir, Badalta Kashmir” — symbolising progress, stability, and renewed hope for the future.
