GI tag leading to an increase in export of Kashmir’s saffron

We are trying how Jammu and Kashmir can move ahead in a self-reliant manner in all the sectors, said the Lieutenant Governor of Jammu and Kashmir, Shri Manoj Sinha. He said the collective participation of all the sectors, and the concerted effort of all can lead to a vivid example of progress and development. In this time the consumer market is divided in three categories: organic, fair trade and authentic Food and handicraft products and the market is focussing on qualitative aspects. India under the guidance of our Prime Minister Shri Narendra Modi is making sure that the goodwill of our common heritage gets global fame and every effort has started toward this goal. The proof of this is Saffron. Iran’s many distributors were selling their saffron as Kashmir’s saffron in Gulf countries. After the GI tag, the export of Kashmir’s saffron has increased. A geographical indication (GI) is a sign used on products that have a specific geographical origin and possess qualities or a reputation that are due to that origin.The proof of GI tag has also been seen in hand knotted carpets and paper mache products, said the Lt Governor. With the GI tag, Indian Saffron (Kashmir saffron) becomes the only Saffron producing Country for which GI has been assigned which will result in more prominence in the export market thereby would boost exports and would help the farmers to get best remunerative price for economic sustainability. The GI Certification would also cease the prevalent adulteration of Saffron and will put an end to the marketing of Saffron cultivated in other countries under the garb of being produced in Kashmir which otherwise was defeating the economic interests of the farmers associated with this crop. The new year 2023 has brought the G 20 meeting in Kashmir. We have to move ahead with the idea of nation building, said the Lt Governor. We have to make 2023 the year of determination and this should be our aim.

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