From two cows to twenty: The rise of a rural entrepreneur

This story captures the essence of empowerment and entrepreneurship, especially in the rural setting of Pulwama, where a woman’s determination has led her from modest beginnings to becoming a beacon of success. Starting with just two cows, she gradually expanded her livestock to twenty, symbolising not only material prosperity but a testament to her hard work and resilience. Her journey was catalyzed by the support of the NRLM (National Rural Livelihoods Mission), which provided her with the necessary tools and encouragement to succeed in her ventures. It wasn’t just about the livestock; she ventured into selling milk, ensuring that her community had access to fresh dairy products. Her entrepreneurial spirit was further fueled by the government’s suggestion to open a milk shop locally, allowing her to further expand her influence. Arsheed Ahmed Bhatt, the program manager of JKRLM (Jammu and Kashmir Rural Livelihoods Mission), notes her transformation with admiration. Initially lagging behind in her endeavors, she made an impressive comeback by mastering financial management and understanding how to create sustainable livelihoods. Not content with just one success, she diversified, taking on multiple shops in Srinagar and Pulwama, including ventures such as selling handcrafted cards and establishing a cheese-making shop at home. Her journey is not just a personal triumph; it is an inspiration to other women in the region, showing them that with determination, one can rise above challenges, embrace opportunities, and carve out a path of success. This story exemplifies the transformative power of local business, rural development programs, and the resilience of women who are rewriting the narrative of entrepreneurship in their communities.

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