Srinagar, April 18, 2025: Bollywood icon Farhan Akhtar, renowned for his roles as actor, director, and producer, arrived in Srinagar, Kashmir, to promote his upcoming film Ground Zero. Speaking to the media against the picturesque backdrop of Dal Lake, Akhtar stirred excitement for the movie’s grand premiere, slated for April 25, 2025, marking a significant moment for cinema in the region.
Produced by Farhan Akhtar’s Excel Entertainment alongside Ritesh Sidhwani, Kassim Jagmagia, Vishal Ramchandani, and others, Ground Zero is directed by Tejas Deoskar. The film’s promotion in Srinagar signals a revival of Bollywood’s presence in Kashmir, with a special screening planned for Indian Army jawans, highlighting its deep-rooted connection to the region’s spirit.
Accompanied by his wife Shibani Dandekar and co-producer Ritesh Sidhwani, Akhtar shared his enthusiasm with journalists, emphasizing the film’s narrative, inspired by Kashmir’s breathtaking landscapes. “Shooting Ground Zero here was a privilege. We’re honored to bring this story back to where it belongs,” he said, sparking widespread local interest.
The Srinagar event, covered extensively by local media, showcased Akhtar’s engaging interaction with reporters and fans. Visuals of him by Dal Lake amplified the buzz, positioning Kashmir as a reemerging hub for Bollywood. Ground Zero follows Excel Entertainment’s recent triumphs like Superboys of Malegaon and Dabba Cartel, promising a compelling addition to Akhtar’s illustrious portfolio.
With the premiere approaching, Farhan Akhtar’s Srinagar visit has elevated anticipation for Ground Zero, blending cinematic storytelling with Kashmir’s cultural resurgence. The film is poised to captivate audiences, cementing Akhtar’s legacy as a trailblazing filmmaker.