Eid Shopping with a Heart: J&K Muslims Remember the Poor | Srinagar’s Famous Sweets Shop Since 1966 While purchasing for Eid, think of the poor. This beautiful message is flowing out of the hearts of people, especially Muslims in Jammu & Kashmir who have fasted the whole month of Ramadan and are now purchasing sweets to celebrate Eid. A sweets shop in Jammu & Kashmir’s Srinagar is in business since 1966 and has earned fame of selling edible sweet stuff made in pure desi ghee. All Eid items Pheni, etc are available in this shop. Eid is an occasion of joy. Fasting means to keep your mind and brain clean and to look after the poor people around you. Even the children of the poor fast. So keep them in mind while purchasing for yourself, said a Muslim man in Jammu & Kashmir’s Srinagar.