J&K LG Shri Manoj Sinha recently released “The Swinging 70s: The Stars, Style and Substance in Hindi Cinema,” edited by Nirupama Kotru and Shantanu Ray Chaudhuri. This book promises to be a treasure trove for cinephiles, offering a deep dive into the rich tapestry of the 1970s Hindi film industry. At the book launch, he congratulated the editors and Om Books, the publishers, for their outstanding work. He underscored that cinema transcends mere entertainment and business, serving as a potent vehicle for social change. Through groundbreaking commercial films and notable works of parallel cinema, filmmakers have adeptly balanced entertainment with social responsibility. Sinha emphasized that cinema not only mirrors cultural ethos but also plays a pivotal role in nation-building. He highlighted that “The Swinging 70s” offers readers a chance to revisit the vibrant era of 1970s Hindi cinema. This period was marked by its distinctive fashion, music, diverse film genres, iconic stars, and intriguing behind-the-scenes stories. The book’s collection of essays celebrates these myriad dimensions, providing a comprehensive look at an era that significantly shaped contemporary Hindi cinema. He also spoke about the special bond between Jammu and Kashmir and the world of cinema. He noted that films and theatre have historically played crucial roles in the socio-economic transformation of the region. The J&K administration’s efforts to revive the film ecosystem have borne fruit, with filmmakers increasingly returning to the valley. The region’s rich culture, stunning landscapes, and world-class facilities have made it a favored destination for film shoots. Highlighted the J&K Film Policy, which has created a vibrant film ecosystem in the Union Territory. The policy includes administrative assistance and a Single Window Cell to streamline the process of granting filming permissions, typically within two to four weeks. These measures have significantly eased filmmaking in the region, encouraging more productions to utilize Jammu and Kashmir’s picturesque locales. In his address, LG Shri Manoj Sinha called upon the public to support the government’s efforts in building a peaceful and prosperous Jammu and Kashmir. He reiterated that the revival of the film industry is part of a broader strategy to foster socio-economic development in the region. “The Swinging 70s” is not just a book; it’s a gateway to an era that defined Hindi cinema. By celebrating the stars, styles, and stories of the 1970s, it offers a nostalgic journey for readers, while also highlighting the ongoing efforts to restore Jammu and Kashmir’s historic role in India’s cinematic landscape.