Anantnag, February 13,2026- Nestled amid towering mountains and lush green meadows, Betaab Valley continues to attract travellers seeking nature, culture, and tranquility in the heart of Kashmir.
Located in the picturesque region of Pahalgam in south Kashmir’s Anantnag district, the valley has become one of the most visited tourist destinations in the Union Territory. Surrounded by snow-capped peaks and dense forests, Betaab Valley offers breathtaking landscapes that appeal to both domestic and international tourists.
Boost to Kashmir Tourism
Tourism officials say the steady rise in visitor numbers reflects renewed interest in Kashmir tourism, particularly in destinations that combine scenic beauty with authentic cultural experiences. Local authorities have strengthened infrastructure, improved road connectivity, and enhanced visitor facilities to ensure a seamless travel experience.
The valley, named after the Bollywood film Betaab which was shot here, has since grown into a symbol of the Valley’s cinematic and natural charm.
Connecting Visitors with Local Culture
Beyond its visual appeal, Betaab Valley is increasingly becoming a platform for sustainable and community-based tourism. Local artisans, pony handlers, guides, and small-scale entrepreneurs benefit directly from tourist footfall, helping generate employment and sustain traditional livelihoods.
Visitors can experience local Kashmiri cuisine, handicrafts, and folk traditions, creating a meaningful cultural exchange between travellers and host communities.
Focus on Eco-Friendly Tourism
Authorities have emphasized eco-friendly tourism practices to preserve the valley’s fragile ecosystem. Waste management drives, awareness campaigns, and regulated tourist activities are being implemented to maintain environmental balance.
Stakeholders believe that responsible tourism initiatives will not only safeguard Betaab Valley’s pristine environment but also strengthen the region’s reputation as a premier destination in Jammu and Kashmir tourism.
With its serene atmosphere, scenic charm, and growing focus on sustainable development, Betaab Valley remains a must-visit destination for travellers seeking peace, adventure, and a glimpse into Kashmir’s rich cultural heritage.
