Aishmuqam, February 10,2026-Turning her education into a path for self-reliance, Suraya Shafi from Ainoo, Aishmuqam has launched a home-based venture producing herbal soaps and shampoos, inspiring local youth to embrace entrepreneurship. The initiative highlights how knowledge, innovation, and determination can create livelihood opportunities while promoting sustainable and eco-friendly products.
Suraya’s venture focuses on using natural ingredients to craft quality personal care products, combining traditional herbal knowledge with modern techniques. Her efforts not only support her own independence but also encourage women and youth in the region to explore small-scale businesses and develop self-sufficiency.
The project aligns with broader efforts in Jammu and Kashmir to promote micro-enterprises, skill development, and local entrepreneurship, offering a model for turning education and passion into productive ventures. Community members have lauded Suraya’s initiative for promoting eco-conscious products and strengthening the culture of home-grown businesses in rural areas.
Suraya Shafi’s story serves as an inspiration, demonstrating how education, creativity, and determination can transform lives and contribute to the socio-economic growth of the region.

