Srinagar, January 2,20260Bollywood actor Kartik Aaryan’s upcoming project with renowned filmmaker Kabir Khan is set to go on floors in February 2026, with Kashmir chosen as a key shooting destination. The announcement has generated excitement not only among film enthusiasts but also across the tourism and hospitality sectors in the Valley.
Film shoots in Kashmir are increasingly being seen as a catalyst for economic activity, providing direct and indirect employment opportunities to local artists, technicians, guides, transporters, hoteliers and daily wage workers. Industry observers say such projects significantly contribute to the local economy while showcasing Kashmir’s scenic beauty on national and global platforms.
The increased visibility through cinema is also expected to strengthen tourism, hospitality and allied sectors, encouraging more visitors to explore the Valley. Over the past few years, Kashmir has witnessed a steady return of film crews, reflecting improved security conditions, infrastructure support and administrative facilitation.
Officials and local stakeholders believe that Bollywood’s renewed interest in Kashmir marks a positive shift in perception and confidence. The region’s natural landscapes, coupled with logistical support, are once again making it a preferred destination for filmmakers.
The upcoming Kartik Aaryan–Kabir Khan project adds to the growing list of film and web series shoots in the Valley, reinforcing the narrative of a changing Kashmir.
As cinema returns to the Valley’s breathtaking locales, the message resonates strongly — Naya Kashmir, Badalta Kashmir.
