Kashmir,November 22,2025-India’s travel industry is entering one of its strongest growth phases, with a new Google–Kantar report revealing that 88% of Indians are eager to travel in the coming months. Driven by rising disposable income, changing lifestyle aspirations and a growing demand for premium, experience-driven tourism, the sector is witnessing a major shift in traveller behaviour.
According to the report, Indian travellers are increasingly prioritising unique experiences, personalised stays and high-quality leisure activities over traditional budget travel. This shift has opened a significant window of opportunity for destinations that offer immersive and premium tourism products.
Amid these evolving trends, Kashmir has emerged as one of the top aspirational destinations for domestic travellers. With its snow-covered landscapes, adventure activities, boutique stays, and growing emphasis on curated travel experiences, the Valley is uniquely positioned to cater to India’s new-age travellers.
Industry experts note that the rising interest in snow tourism, adventure sports, wellness retreats and eco-friendly boutique accommodations aligns perfectly with what Kashmir already offers. The destination’s strong brand recall, natural beauty, and improving infrastructure further enhance its appeal.
As India’s tourism demand continues to rise, stakeholders believe that Kashmir could witness record footfall in the coming seasons, provided sustained promotion and development of high-value travel experiences continue.
