Kathua, 22 September,2025: In a significant step towards promoting cleanliness, hygiene, and civic awareness, the Municipal Committee (MC) Kathua organised a Swachhta Pledge ceremony at the ongoing Lok Kalyan Mela and PM Awas Mela Shehri. The event was aimed at engaging citizens directly in the Swachhta drive, highlighting the importance of maintaining clean surroundings, and creating awareness about various government welfare initiatives.
The program witnessed active participation from citizens of all age groups, including local residents, school children, and community members. Participants enthusiastically took the Swachhta Pledge, committing themselves to uphold cleanliness, hygiene, and civic responsibility in their households and public spaces. The pledge serves as a reminder of the critical role that every individual plays in ensuring a healthy and sustainable environment.
Adding an element of creativity and engagement, the event featured a Nukkad Natak (street play) performed by local artists. The performance effectively conveyed the significance of various government initiatives and welfare measures, educating the audience about schemes such as PM Awas Yojana, Swachh Bharat Mission, and other urban development programs. The street play captivated the audience while delivering messages about sanitation, waste management, and citizen participation in development projects.
Officials from MC Kathua highlighted that events like these are instrumental in spreading awareness at the grassroots level, fostering a sense of ownership among residents towards maintaining clean and hygienic urban spaces. The integration of cultural performances like Nukkad Natak ensures that the message reaches a wider audience in an interactive and memorable manner.
The event also emphasised the broader objectives of government-led welfare schemes, showcasing how initiatives in housing, sanitation, and public welfare are interlinked with community participation. Citizens were encouraged to actively contribute to these schemes and act as ambassadors for promoting hygiene and civic sense within their neighbourhoods.
With Swachhta Pledge ceremonies, cultural performances, and citizen engagement activities, the Lok Kalyan Mela and PM Awas Mela Shehri in Kathua exemplify a holistic approach to community-driven development. These initiatives reinforce the importance of public awareness, active participation, and responsible citizenship in creating sustainable and clean urban environments.
The success of the event reflects the commitment of MC Kathua and the local administration in fostering a culture of cleanliness, promoting government welfare schemes, and empowering citizens to take an active role in the development and betterment of their town.
