Srinagar, July 21, 2025: The filming of the highly anticipated music video #MoujKashir commenced today in Srinagar, the summer capital of Jammu and Kashmir. This vibrant project aims to celebrate the rich cultural heritage and scenic beauty of Kashmir, capturing the essence of the region’s traditions, landscapes, and spirit. The shooting, which began amidst the picturesque backdrop of Srinagar, has generated excitement among locals and artists alike.
A Celebration of Kashmiri CultureThe #MoujKashir music video, directed by a talented team of local and national filmmakers, seeks to showcase Kashmir’s vibrant traditions through soulful music and captivating visuals. The project features local artists and performers, blending traditional Kashmiri folk elements with contemporary music to appeal to a global audience. Iconic locations such as Dal Lake, Mughal Gardens, and the bustling streets of Old Srinagar are being utilized to highlight the region’s natural and cultural charm.
Filming Amidst Scenic Splendor
The production team has chosen Srinagar’s breathtaking landscapes as the primary backdrop for the video. From the serene waters of Dal Lake to the lush greenery of Shalimar Bagh, the shoot aims to encapsulate the essence of Kashmir, often referred to as “Paradise on Earth.” The crew is employing state-of-the-art equipment to ensure high-quality visuals that do justice to the region’s beauty. Local residents and shikara operators have expressed enthusiasm, noting that such projects boost tourism and cultural pride.
Boosting Local Talent and Tourism
The #MoujKashir project is a collaborative effort involving Kashmiri musicians, dancers, and artisans, providing a platform for local talent to shine. The initiative aligns with the Jammu and Kashmir government’s efforts to promote the region as a hub for filmmaking, following the introduction of the 2024 Film Policy, which simplifies shooting permissions and encourages creative projects. The music video is expected to draw attention to Kashmir’s tourism potential, further enhancing its appeal as a global destination.
Community and Industry Support
The start of the #MoujKashir shoot has sparked positive sentiment on social media, with posts highlighting the project’s potential to showcase Kashmir’s cultural richness. The initiative has been praised for its inclusive approach, involving local communities in the production process. Industry insiders believe the music video will contribute to the growing trend of Bollywood and independent filmmakers choosing Kashmir as a preferred shooting location, following the success of films like Raazi and Haider.
Conclusion
The filming of #MoujKashir in Srinagar marks a significant moment for Kashmiri culture and tourism. By blending tradition with modernity, the music video promises to be a visual and auditory tribute to the region’s heritage. As the shoot progresses, it is expected to inspire pride among Kashmiris and attract global audiences to the unparalleled beauty of the Valley.
