Pahalgam, May 1, 2025 – Amid the scenic splendour of Pahalgam, Jammu and Kashmir, a Vietnamese tourist has captured hearts with her heartfelt praise for the region’s beauty and hospitality, even in the wake of the April 22, 2025, terror attack in Baisaran meadow that claimed 26 lives. Undeterred by the tragedy, she declared, “I heard about the news… But I wanted to come here… people here are welcoming, they protect and treat us well. So, I feel Kashmir is beautiful and a heaven on earth.”
The tourist’s words reflect a growing wave of resilience as visitors return to Pahalgam, drawn by its snow-clad peaks and lush valleys. The attack, which targeted tourists in the serene Baisaran meadow, briefly disrupted the region’s tourism with tightened security and temporary closures of popular sites. Yet, the spirit of Kashmir’s hospitality and the allure of its landscapes have proven stronger, with tourists, both domestic and international, flocking back to the valley.
Local authorities have bolstered security, deploying additional police and paramilitary forces to ensure safety, inspired by robust measures seen in pilgrimages like the Char Dham Yatra. The Vietnamese tourist’s sense of security was echoed by others, with many praising the warm reception from locals. “The people here make you feel at home,” she added, smiling as she explored Pahalgam’s markets. Social media posts have amplified this sentiment, with videos showing tourists chanting Vande Mataram in solidarity and celebrating the region’s return to normalcy.
Pahalgam’s residents, heavily reliant on tourism, have condemned the attack and extended open arms to visitors. “Kashmir is about peace and love, not violence,” said a local shopkeeper, reflecting a shared commitment to rebuilding trust. The reopening of key routes, like the Bhadarwah-Pathankot highway, has further facilitated tourist arrivals, signaling a steady recovery.
The Vietnamese tourist’s visit comes as India navigates the attack’s aftermath. Yet, her glowing review underscores Pahalgam’s enduring charm as a “heaven on earth.” Her words, paired with the region’s resilient spirit, paint a hopeful picture for Kashmir’s tourism, proving that beauty and hospitality can triumph over fear.