The Jammu & Kashmir Textile Sourcing Fair 2024 promises to be a transformative event for the region’s textile industry, offering a platform that connects traditional craftsmanship with global market trends. Known for its exquisite textiles like Pashmina shawls and Kashmiri carpets, the fair will help local artisans and manufacturers expand their reach and form international partnerships, boosting exports and economic growth. The event also aims to preserve and promote the region’s textile heritage, allowing artisans to showcase their time-honoured techniques to a global audience, ensuring their relevance in a modern market. Sustainability will be a central theme, with the fair highlighting eco-friendly production methods, such as the use of organic materials and traditional low-energy techniques, which align with growing global demand for sustainable products. Technological innovations in textile production, such as digital printing and smart textiles, will also be featured, offering local manufacturers the opportunity to modernise their operations while maintaining cultural authenticity. The fair will stimulate economic development by attracting foreign investment, creating jobs, and expanding market access for local businesses. Ultimately, the Jammu & Kashmir Textile Sourcing Fair 2024 will not only showcase the region’s unique textiles but also foster growth, innovation, and cultural preservation, positioning Jammu & Kashmir as a leader in sustainable and authentic textile production.